Whether you're creating a new webpage for your business or optimizing an existing one, your goal is to engage users effectively. 

Whether it's encouraging them to subscribe to your updates or complete a transaction, the page's performance hinges on this interaction. Website conversion is all about improving your website's ability to turn web visitors into customers. 

In this talk, you will learn some tips and tricks to improve the conversion of your pages.

Chapters:
00:00 Introduction
04:35 Define the goal(s) and the target(s)
06:52 Prioritize the conversion behavior
07:03 Create focus
11:24 Building trust and credibility
15:00 Make your homepage a clear and compelling introduction to your company
17:25 Summary
17:50 Q&A

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