We spend our whole lives telling stories, but not always easy to say why they work or don't work

Raise your hand if you had rather seen an episode of Game of Thrones than have to listen to another so-called pep talk from your CEO.

It's a fact proved by science. A story will actually engage your brain in a deeper way than facts alone. But then you already knew that. When was the last time you burst into tears or laughed out loud when watching a spreadsheet?
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أكيد بتفضل أنك تتفرج على حلقة من Game of Thronesعن أنك تسمع الـ CEO بتاعك يديك pep talk، هي Fact مثبتة علميا أن الـ story بتـ engage دماغك بطريقة أعمق من الـ Facts لوحدها بس أنتوا أكيد عارفين ده.

_أمتى آخر مرة عيطت أو ضحكت بصوت عالي وأنت فاتح spreadsheet؟ (أبدا، صح؟)
-الشغل مش بس facts و أرقام. حاجات كتير بتحصل كل يوم في الشغل.
-في مساحة في الـ Business أنك تستخدم الـstorytelling
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Part2 https://www.youtube.com/watch?v=2Z8yBc053DY
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