Measures of social status. the Question of Wealth power and prestige

What is your social status? Students of Consumer behaviour and sociology are very interested in the question of social status and its role in society.
What are the 3 measures of socio economic status of individuals and families and how they influence behaviour - how we assess social status sometimes objectively and other times subjectively.
Status is important in behavioural sciences like consumer behaviour and sociology because it helps explain human behaviour in families and society.
Status is of key interest in the study of sociology, socio- psychology, behavioural sciences and consumer behaviour.
Students of consumer behaviour are interested in the question of socio economic status and its measures as well as how it influences behaviour.
This video looks at the question of what is status in society and implications for consumer behaviour. Also key Is what are types of status? it discusses High to low status in ranking and characteristics of status in society.
The place of wealth, prestige and power in determining status Is considered briefly. Someone once said that Prestige is the shadow of money.


Dr Catherine Ngahu
Elevatus
Consumer behaviour

00:00 Social status in Behavioural sciences
00:14 Wealth vs power
00:52 Prestige is external
01:11 Measures of social status - from objective to reputation
01:38 What is social class?