The Hidden Forces That Drive Our Shopping Habits

How emotional and physiological needs Influence consumer Behaviour

Hidden forces such as Physiological and emotional forces drive people crazy in the search of fulfilment. Which needs are most important to you? Human needs are aroused by many forces including hidden physiological and emotional factors.
Hidden needs motivate our behaviour - we go to work to earn to get resources to fulfil our physical an emotional needs. This video covers over 20 common human needs that drive people to action. It shows how specific needs are aroused, how needs come to be, and how advertisers use the knowledge of these hidden forces. It shows various examples of communication which uses the sense or multi-sensory appeal

The physiological needs that influence human behaviour include the hunger, pleasure, comfort, safety, physical appearance, sleep. We also see people express needs to lose weight or look better.
Emotional needs include need for love, affection, approval of others, gratitude and curiosity needs.


00:00 Common physical and emotional needs
00:40 How hidden needs are aroused
02:28 How physiological needs come to be
02:52 How advertisers use knowledge of hidden forces and needs
04:20 How emotional needs are aroused