How family and social groups influence attitudes. Consumer behaviour

Family and social groups influence consumer attitudes in a big way and this consequently influences buying behaviour. Consumer attitudes are a major psychological influence on consumer behaviour. This video discusses how family and social groups influence consumer attitudes and buying behaviour.
The impacts of various social factors on consumer attitudes and buying behaviour including - family and consumer attitudes, social groups and consumer attitudes, social circles and consumer attitudes, social media and consumer behaviour social influences and consumer attitudes.
Attitude is a small thing that makes a big difference in influencing consumer behaviour, and this is well recognised in the research on social Influence on behaviour.
How the family influences consumer attitudes - the family influences consumer attitude formation and change because of the powerful role family plays in our lives - from providing emotional support, suitable family lifestyle, socialisation, and things that keep family together. All these interactions impact on our attitudes and behaviour.
Family influences attitudes because it teaches morals, etiquette, values and beliefs. For this reason family has great impact on consumer attitudes and buying behaviour, the choices and decisions we make, and our overall behaviour.
Our social groups or social circles influence attitude and consumer behaviour through social interactions, social media, and sharing time and information sometimes face to face and other times on social media.
Attitude includes three factors of knowledge, attitude and practices.
Attitude is important for marketers because it influences consumer attitudes, behaviour and choices. It influences consumer preference for products, services and experiences. Attitude influences new product adoption, and word of mouth (WOM) communication - what consumers tell their social circles or products they recommend.

Dr Catherine Ngahu
Elevatus!
Consumer Behaviour

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00:00 Family and social influences on consumer behaviour
00:52 Family influence on attitudes and consumer lifestyle
01:35 Family, attitudes and consumer socialisation
02:06 Parents as role models for attitudes in family
03:27 Social circles and consumer behaviour
04:09 Social media influence on consumer attitudes
05:30 Media as source of influence for attitude i