Emotional Consumer buying behaviour. Excessive or shopaholic shopping consumer behaviour. Obsessive buying of things one does not need.

shopaholic/ Excessive consumer buying behaviour is a disorder associated with compulsive buying habit where one buys lots of things just to feel good. Many shopaholics tend to buy things they do not need or even use.
What is shopaholic consumer behaviour? Attributes of a shopaholic include buying unnecessary stuff in order to elevate the mood or to feel good. Excessive consumer buying behaviour is a common disorder that is marked by excessive excitement and positive emotions when buying.
Shopaholics have the behaviour of buying stuff for excitement and not based on needs.
Do you know someone who is always shopping or buying stuff?
What is the consumer behaviour of a shopaholic ?
Shopaholics engage in excessive consumer buying behaviour? They see shopping as the best pass time activity. They are always going to malls to walk around and shop compulsively. They don’t use a shopping list or budget. They buy things they don’t need, just to buy. They enjoy, actually love buying - That’s part of the behaviour of a shopaholic
• Excessive buying is a common behaviour of a shopaholic.
• This video answers the following questions:
• who is a shopaholic person?
- What is excessive consumer buying behaviour?
• Gender of shopaholics - are they male or female?
• Why do they have this obsessive buying behaviour?
• What are the behaviours and signs of a shopaholic?
• Are there Shopaholics in Kenya or in low-income groups?
• Do Shopaholics have more money?
• How do you know that you are tending to a shopaholic consumer behaviour?
Shopaholics end up swamped in consumer debt, credit card debt and being listed with Credit Reference Bureaus for shopping debt, many time for things they dis not use.


Dr Catherine Ngahu
Elevatus!
University of Nairobi, School of Business
Kenya
00:00 Definition of a shopaholic person
00:59 Social media images of a shopaholic
01:30 Obsessive shopping by low income earners
02:20 Excessive buying behaviour
03:02 Compulsive buying
03:54 Unreasonable buying by a shopaholic
05:08 Extreme excitement when buying
06:02 Buying things to elevate the mood
07:21 Test if you are an obsessive consumer