Human consumption never ends because human needs are never fully satisfied. Consumer behavior and why human consumption never stops
Consumer buying and usage never ceases. Needs are never fully satisfied. Many factors drive never ending consumption behavior. Hunger, thirst, sleep, rest, safety, status, are never ending.
This video covers the topic of consumer motivation and how it impacts consumption
Dynamic nature of consumer motivation and behavior. Consumer buying and usage is constant because needs are never fully satisfied.
Behavioral economics
Consumer motivation
Influences on consumption
This is driven by:
Needs and wants complex
Individual needs are always changing
Motivation, environment, physical condition and interactions with friends and family
Existing needs are never complexly satisfied - hunger, sleep, clothing, entertainment, amusement parks, status
We continue to do more to seek fulfillment
When needs are satisfied, higher needs emerge
When needs are not satisfied, we substitute them with other needs
People seek better homes, better furniture, better food, better entertainment and so on
Lowering goals helps maintain equilibrium in life