Coaching is a collaborative, ongoing process in which managers interact with their direct reports and take an active interest in their performance. In general, coaching involves directing, motivating, and rewarding employee behavior. Coaching is an ongoing function that involves observing performance, complimenting good work, and helping to correct performance when it does not meet expectations.

Coaching is also concerned with long-term performance and involves ensuring that the development plan is being achieved. Being a coach is similar to serving as a consultant, and for coaching to be successful, a coach must establish a helping relationship. Establishing a trusting relationship is particularly important when the supervisor and direct report do not share similar cultural backgrounds, as is often the case in global performance management systems.

A manager’s personality and behavioral preferences influence his or her coaching style. Supervisors serve as coaches by helping employees solve performance problems, identify weaknesses, and design developmental plans. Supervisors feel may uncomfortable when they need to convey bad news and feel employees may react negatively.