At this point, we know what the organization is all about (mission), what it wants to be in the future (vision), and what it needs to do to get there (objectives). What remains is a discussion of how to fulfill the mission and vision and how to achieve the stated objectives.

This is done by creating strategies, which are descriptions of game plans or how-to procedures to reach the stated objectives. The strategies could address issues of growth, survival, turnaround, stability, innovation, talent acquisition, and leadership, among others.