After the environmental analysis has been completed, the members of the organization must determine who they are and what they do. This information will then be incorporated into the organization’s mission statement. The mission statement summarizes the organization’s most important reason for its existence.

Mission statements provide information on the purpose of the organization and its scope. Based on the mission statement, we have information about why the company exists and the scope of the organization’s activities. Mission statements can also include information about the organization’s values and beliefs, but these are sometimes listed separately. In short, a mission statement defines why the organization exists, the scope of its activities, the customers served, and the products and services offered.