Here's how to create a competitive edge.

If you want your customers to choose you over your competitors,

you need to give them a reason.

That reason needs three key characteristics.

#1. Unique, If you're the same, you're just adding to market noise. How can you do things different from the rest?
#2. Valuable, Don't be different for the sake of dnce. What's the value behind that difference?
#3. Defendable, If it's easy to copy, it won't be an edge for long.

How can you make it difficult to copy?

Tick these three boxes and you'll have a competitive edge.

If you want more brand strategy, hit the follow.

#shorts #brandpositioningstrategy #brandstrategy #brandpositioning

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