The Everyman is one of 12 brand archetypes,

Which are personalities We instinctively know

The Everyman is friendly, humble, and authentic.

Ikea uses the everyman to celebrate the wonderful everyday.

Target used the everyman to communicate normality and accessibility and

Lynx uses the everyman to praise the acceptance of uniqueness.

If your audience is driven by a sense of belonging, the everyman archetype can help you connect

Follow for more branding tips.

#shorts #brandarchetypes #brandpersonalities #brandstrategy

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