Choosing the colour for yours or your clients brand?

Combine strategy and the colour wheel for an effective palette.

1. Define your position
2. Define the role your brand will play
3. Define attributes based on customer + brand role
4. Align attributes with colour
5. Use the colour wheel to find your palette

Don't base your choice of colour on trends or taste.

Use tools to design strategy into your identity.

#shorts #colorwheel #colorpalette #branddesign #brandstrategy

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