Learn what brand perception is, how to measure it through analysis and how to influence through communication.

First, we’ll answer the question “what is brand perception?” describing why it’s so important in building successful brands.

Then we’ll explore how brand perception is shaped at every touchpoint using tools of brand expression including brand positioning, differentiation, personality, voice and tone, messaging stories and much more.

Next we’ll explore how to influence perceptions with branding elements developed through a comprehensive brand strategy.

Then you’ll discover how to measure brand perception using audience outreach, social monitoring, review sites and more.

0:00 What Is Brand Perception (How To Measure & Grow It)
0:55 What Is Brand Perception
1:55 Why Is Brand Perception Important
2:12 The Impact Of Positive Preception
2:56 The Impact Of Negative Perception
3:29 Where Brand Percpetions Are Shaped
3:55 Brand Perception Is Shaped At Every Touchpoint
4:41 How To Influence Perceptions With Strategy
5:12 Positioning Strategy
5:36 Brand Personality
6:22 Brand Messaging
7:01 Emotional Storytelling
7:39 Authenticity
8:14 Visual Identity
8:54 How To Measure Brand Perception
9:25 Audience Outreach
9:55 Social Monitoring
10:27 Review Sites


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