You don't have to write a book to be a brand storyteller.

Here are Eight story principles to connect with your audience.

#1. Highlight their challenges.
When we see our struggles, we self identify
#2. Show understanding.
When we feel understood, we lower our defenses.
#3. Support their beliefs.
When our beliefs are validated, we feel conviction.
#4. Honor their values.
When we see our values and others, we feel connected.
#5. Turn up emotions.
Our emotional brain influences most of our decisions.
#6. Use detail generously
Granular detail lights up our sensory system.
#7. Demonstrate transitions.
We're more likely to trust the path. If we're shown the path
#8. Celebrate successes,
we're encouraged by the achievements of people similar to us.

You don't need to be a novelist to leverage brand story.

The storytelling principles, we'll hook your audience in.

Save them for your next branding project.

Follow for more branding tips.

#shorts #brandstorytelling #brandstrategy #brandstory

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