Learn how to find a sustainable competitive advantage for your brand in five simple steps.

First, we’ll answer the question “What is a sustainable competitive advantage?” and address the different types of competitive advantages while we’re at it.

Once competitive advantage is explained we’ll look at the systematic steps you need to take to find a sustainable competitive advantage for your brand.

These steps include segmenting your audience, establishing buyer personas, evaluating the competition, turning gaps into ideas and ultimately creating a differentiation strategy with a competitive edge over the competitions.

0:00 How To Find A Sustainable Competitive Advantage
0:35 What Is A Sustainable Competitive Advantage?
1:10 How To Find A Sustainable Competitive Advantage
1:36 Step #1: Segment Your Audience
2:00 Step #2: Establish A Buyer Persona
3:35 Step #3: Evaluate Your Competition
6:19 Step #4:Evolve Those Gaps Into Ideas
7:11 Step #5: Define Your Competitive Advantage

#sustainablecompetitiveadvantage #competitiveadvantage #brandpositioning #brandposition #brandstrategy


---------------- FREE BRAND STRATEGY RESOURCES --------------------

FREE PRO BRAND STRATEGY BLUEPRINT:
https://brandmasteracademy.com/brand-strategy-blueprint/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms

BECOME A BRAND STRATEGIST
Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business.
https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms

FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO
Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in.
https://brandmasteracademy.com/brand-master-workshops/

INSIDE BRAND MASTER SECRETS
https://brandmasteracademy.com/brand-master-secrets/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms


BRAND MASTER ACADEMY
The brand strategist training ground

https://brandmasteracademy.com/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms



--------------- ️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ️ --------------------



️️ BRAND MASTER ACADEMY ON SOCIAL

Instagram - https://www.instagram.com/stephenhouraghan/
Facebook - https://www.facebook.com/pg/brandmasteracademy
Linkedin - https://www.linkedin.com/in/stephen-houraghan
Youtube - https://www.youtube.com/channel/UCBFWrMRo37OVLM2l1pWnH7w?sub_confirmation=1
Twitter - https://twitter.com/BrandMasterAcad




️️ JOIN THE FACEBOOK COMMUNITY

https://www.facebook.com/groups/brandmasteracademy/
Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems.



️️ EXCLUSIVE TIPS & TECHNIQUES

https://brandmasteracademy.com/subscribe/
Get on the list for exclusive brand strategy tips and techniques




---------------- LISTEN TO THE PODCAST --------------------



LISTEN TO THE BRAND MASTER PODCAST

https://brandmasteracademy.com/brand-master-podcast/?utm_source=youtube&utm_medium=organic&utm_term=vid-desc&utm_content=&utm_campaign=bms




---------------- SUPPORT THE CHANNEL --------------------

AFFILIATE LINKS
Support Brand Master Academy by purchasing through our affiliate links.
We get a small commission with no extra cost to you.



AMAZON | https://amzn.to/30JtFmU

DESIGN CUTS | https://bit.ly/3cyGPso

EPIDEMIC SOUND | https://bit.ly/3cyGPso

WEBFLOW | https://webflow.grsm.io/bma

CONVERTKIT | https://convertkit.com/?lmref=R3KyAw

AWEBER | https://bit.ly/3rWpzDR