When defining your difference, make sure you inject these three characteristics.

1. Unique - There's no point in offering what's already out there
2. Valuable - Different is worth little unless there's real value
3. Defendable - If it's easily copied, the advantage won't last long

When your difference is unique, valuable and defendable, you have something worth shouting about.

Let me know your thoughts

#shorts #positioning #positioningstrategy #differentiation #competitiveadvantage

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