The first step to STP Marketing is Segmentation
You can't mean all things to everyone so deciding who you're NOT for, pushes you closer to who you ARE for.
Get crystal clear on each segment of the market you want to target and create a tangible persona for each segment.
Do you have clear personas for each segment?
Let me know your thoughts
Full video here:
8-Step Competitive Positioning Process (Find Your Difference)
https://youtu.be/Qu1Khvg_Xx4
#shorts #buyerpersona #segementation #targeting #stpmarketing #customeravatar #targeting #targetmarket
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