Learn how to identify your target market effectively with this actionable 8 Step process you can systematise.
#brandstrategy #targetmarket #identifytargetmarket
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As a brand builder, your job is to bring the business and the group of people who need it closer together but before you do, you need to know everything you can about that target market.
By the end of this video, you’ll have the tools to uncover exactly who your audience is so you can craft a branding message that resonates with their wants and needs.
First, you’ll learn about finding clarity in the problems you solve before Identifying the group of people that most want or need that solution.
Then, you’ll learn how to craft an audience persona by starting broad, then defining the detail through demographics and psychographics.
Next, you’ll learn how to uncover their wants, worries, fears and desires so you know what drives them before you uncover the journey they’re on.
Finally, you’ll extract the emotions they have linked to that journey so you can resonate with them on an emotional level.
0:00 How To Identify Target Market [8 Step Framework]
1:26 Step #1 - Identify The Problems You're Going To Solve
2:02 Step #2 - Identify Group Of People
2:32 Step #3 - Create An Audience Persona
3:19 Step #4 - Categorise With Demographics
3:43 Step #5 - Refine With Psychographics
4:19 Step #6 - Identify Wants + Worries
5:00 Step #7 - Identify The Journey They're On
6:28 Step #8 - Identify The Emotional Connections
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