Learn how to create a brand identity design using this brand strategy process and develop a strategic brand.
#strategicbranddesign #branddesign #branding #brandstrategy
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By the end of this video, you’ll have a process to create a brand identity design from a brand strategy so you can design a strategic brand that captures a meaning.
First, you’ll learn that aside from just “looking good”, the brand identity system has a very strategic role to play when working as part of a branding system.
Then, you’ll discover the role that the visual identity plays in the overarching goal of the brand to evoke an emotional feeling in the mind of the target market to ultimately claim a position in their mind.
Then you’ll learn a 4-step framework to create a brand identity design from a brand strategy.
0:00 Create A Brand Identity Design [Brand Strategy Process]
1:05 Brand Identity Design Evokes Feelings
1:31 Step #1 Become The Audience
2:14 Step #2 Uncover The Brand Persona
3:04 Step #3 Amplify The Characteristics
4:24 Step #4 Design With Characteristics
Take this process into your branding business to design a brand identity system to influence the mind of your audience.
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