In this video, I’ll break down the difference between brand promise vs tagline, how to use each of them effectively and how to influence your brand in the mind of your audience.

Brand Promise PART 1:
https://youtu.be/MU1C1nmXodI

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#brandpromisevstagline #brandstrategy #brandtips


So, you know the difference between brand promise vs tagline… or do you?

You see, these are two of the most misrepresented brand strategy tools today but if you use them incorrectly, you’re sabotaging your brand strategy.

In fact, this video goes beyond just the breakdown of brand promise vs tagline and illustrates the impact your brand communication strategy has on your entire brand strategy.

By the end, you’ll be able to articulate the difference between brand promise vs tagline, describe why and how the brand promise shapes the idea of your brand in the mind of your audience and how it does this at every touch point


Want to dive deeper? Check out the full article below.
https://brandmasteracademy.com/brand-promise-vs-tagline/


0:00 Brand Promise vs Tagline [How These Strategic Branding Tools Differ]
1:13 Brand Promise Definition
3:40 The Job Of A Tagline
6:03 3 Types Of Brand Promises


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