Learn this highly actionable brand strategy process you can use to develop your strategy, build your brand and connect your business with your audience.


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0:00 Brand Strategy Process [Build Your Brand]
1:28 Step #1 - Hold A Discovery Session With Your Client
2:12 Step #2 - Develop The Internal Brand
3:06 Step #3 - Define Your Target Audience
3:59 Step #4 - Analyse The Market Landscape
4:30 Step #5 - Define Your Difference
5:08 Step #6 - Define Your Brand Archetype
5:46 Step #7 - Define Your Brand Voice
6:25 Step #8 - Craft Your Brand Message
7:08 Step #9 - Develop Your Brand Story
8:00 Step #10 - Create Visual Brand
9:07 Step #11 - Develop Tools For Brand Expression
9:38 Step #12 - Develop Plan For Brand Expression
10:23 Step #13 - Brand Launch
10:50 Step #14 - Brand Management


About This Video:
By the end of this video you’ll have a 14-step brand strategy process you can take into your business right now to build a strategic brand from scratch.

First, you’ll learn the importance of the discovery session and how this influences the relationships you have with your client and the strategic brand you build.

Then, step-by-step, you’ll begin developing a strategy for your brand starting with a solid foundation.

Next, you’ll learn about positioning and differentiation to set your brand apart from the competition and make your business the obvious choice for your audience.

Then you’ll discover the importance of infusing characteristics and personality into your brand messaging, storytelling and your brand identity.

Finally, you’ll learn about brand collateral, expression and marketing to deliver your brand to the world, raise your brand awareness and manage your brand like a pro.

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