Brand strategy explained in 5 easy steps. Learn why the demand for brand strategy is increasing and how to build brand strategies from scratch.
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By the end of this video, you’ll have a clear and complete understanding of what brand strategy is and why it’s becoming increasingly important for brands and business owners.
First, we’ll dissect brand strategy and separate it from brand and visual identity design.
Then we’ll look at a 10,000-foot view of branding and uncover the science and psychology behind how brands connect.
Next, we’ll look at the deliverables of brand strategy including audience person’s, competitive research, positioning and differentiation strategy, brand personality and tone of voice and of course brand messaging and storytelling.
Then, step by step you’ll discover how brand strategies are developed, the chronological order of events and the impact of brand strategy and brand management on brand awareness and the overall success of the brand.
0:00 Brand Strategy Explained [In 5 Steps]
3:59 Step #1 - Discovery
4:47 Step #2 - Strategy Development
6:45 Step #3 - Identity Development
8:05 Step #4 - Brand Launch
8:58 Step #5 - Brand Management
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