The Daily Trumpet case is a fictional online publishing case inspired by current events. The case illustrates the power of strategic pricing, market segmentation and the interrelationship between offering design and pricing strategy. Here I define "willingness to pay" as a term of art. Lessons are easily transferrable to any pricing strategy scenario.
Complimentary PDF - Five Levels of Value Based Pricing -
https://www.valueandpricingsecrets.com/5-levels-of-vbp-pdf
Click this link for our VBP Level 2 - Complex B2B Offering Design and Pricing Strategy Online Course
https://www.valueandpricingsecrets.com/VBP%20for%20Complex%20Offerings
Introduction to iSight for measuring willingness to pay -
https://www.valueandpricingsecrets.com/isight-page
Tim's Book - Profitable Technology Services Pricing - https://amzn.to/3o9Lohr
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