Jose shares that the real core of all your marketing is to be very clear and specific about who your buyer persona is and to understand your buyers. Then decide, are you going to invest your time? This is key as a startup when you don't have the bandwidth to do it all. So focus on one buyer persona and then focus on one strategy.

Ask, What am I going to focus on this week? Or this month? Is it attracting or engaging? That's it. And go all in for a sprint and then figure out which of the specific places for attracting or engaging, or even delighting you want to use. Once you start doing these things, you'll see it becomes tangible when you need automation.

Learn more about Jose Martins, leading Hubspot for Startups Growth & Partnerships in USA & Canada:
https://www.linkedin.com/in/growbetter/

Learn more about HubSpot for Startups:
https://www.hubspot.com

Learn more about BonBillo’s Social Entrepreneurship Programs:
http://bonbillo.com/