One of the most up-and-coming methods that have existed forever, are live chats and chatbots. People don't want to engage with another human being, because usually when a chat has a human being behind, they're trying to sell you something. But if it's a chatbot, people trust them a little more. So implementing a chatbot on your website is a great way to do it.

And the good news is with Hubspot chatbot tools are easy to use and there’s no code involved. So there's really no excuse to not have a chatbot on your website. You can get it for free.

The other way to convert people to your website goes to the core of how HubSpot was built. HubSpot was built on the idea that people are looking for content and resources to help them navigate a problem and reach a solution. And we call these lead magnets. What it means is you're creating those resources to help them as well as engage with them to get information from them. Jose shares that the number one rule they’ve always had at HubSpot is that they add value before they extract value. The more value they add, the more value they can extract.

Learn more about Jose Martins, leading Hubspot for Startups Growth & Partnerships in USA & Canada:
https://www.linkedin.com/in/growbetter/

Learn more about HubSpot for Startups:
https://www.hubspot.com

Learn more about BonBillo’s Social Entrepreneurship Programs:
http://bonbillo.com/