Depending on whom you're selling to, going back to that buyer persona, it will define which network you need to be on. Jose shares that his wife has a family photography business, and she spends all her time on Instagram because that's where her buyer persona, moms, are.

It’s relative to whom you're trying to sell to, not whether you like that network or not. It's about where you can connect with your buyer persona. 

The next thing is to learn what works for that network. What works for Facebook does not necessarily work for Twitter or LinkedIn. So you have to determine which formats and types of content work best for the networks you’ve chosen.

There’s a thin line between interrupting and engaging. So be very careful with that. If you're noticing that people are actually reading and replying to you and they're converting and it's becoming valuable content for your buyer persona, you can filter your audience when you add an advertisement and it becomes a very valuable strategy.

At the end of the day, you want to generate interaction. Many of you want to create a sale, but you need people to sell to.

Learn more about Jose Martins, leading Hubspot for Startups Growth & Partnerships in USA & Canada:
https://www.linkedin.com/in/growbetter/

Learn more about HubSpot for Startups:
https://www.hubspot.com

Learn more about BonBillo’s Social Entrepreneurship Programs:
http://bonbillo.com/