Jose shares that the best way is to learn about link-building strategies.

Creating content is really expensive. One good way to do it is to create content that you think other people will need. For example, if you wrote about how digital marketing works in web 3.0 on the blockchain - that's a really hard thing to write about. So if you write about that and reach out to HubSpot to post your article to their blog and link back to another article you wrote, that’s a good way to get your content referenced.

That’s the trick to SEO, blogging, and getting your content referenced on guest blogs or other authorities in your industry. It's not about how much you blog. It's about how you actually create content topic clusters and then use link-building strategies.

Learn more about Jose Martins, leading Hubspot for Startups Growth & Partnerships in USA & Canada:
https://www.linkedin.com/in/growbetter/

Learn more about HubSpot for Startups:
https://www.hubspot.com

Learn more about BonBillo’s Social Entrepreneurship Programs:
http://bonbillo.com/