Jose shares that the first thing you need to understand is your buyer persona. A buyer persona isn’t only a segment - it’s also getting to know the actual persona. It will guide you through some of the important things you need to know about your customers - what they need, what are their feelings, what are their frustrations, where they go when they’re online, and whether are they on Twitter, LinkedIn, or Facebook? This will help you know how to connect with them.

He shares two examples of a buyer persona, one for HubSpot for Startups called Growth Gary and another for HubSpot called Marketing Michelle.

Learn more about Jose Martins, leading Hubspot for Startups Growth & Partnerships in USA & Canada:
https://www.linkedin.com/in/growbetter/

Learn more about HubSpot for Startups:
https://www.hubspot.com

Learn more about BonBillo’s Social Entrepreneurship Programs:
http://bonbillo.com/