Jose Martins, leading Hubspot for Startups Growth & Partnerships in USA & Canada, shares his insights on Customer Acquisition and how you can turn your website into a lead-generating machine.

He highlights three questions every founder should ask in order to design their customer acquisition strategy:

How do you do marketing today?
How do you attract, engage and delight customers?
How do you build the strategies to execute?

In the past customers have been on the receiving end of marketing efforts such as cold emails, spam, and TV advertisements. In today’s world of streaming platforms, nobody sees ads unless you’re watching the Superbowl.

Today buyers are in control - they do a lot of research before they engage with sellers and vendors. They’re good at blocking any sort of interruptive ads and have high expectations.

Customers expect the buying process to be easy and where possible they want to be able to do it online.

Learn more about Jose Martins, leading Hubspot for Startups Growth & Partnerships in USA & Canada:
https://www.linkedin.com/in/growbetter/

Learn more about HubSpot for Startups:
https://www.hubspot.com

Learn more about BonBillo’s Social Entrepreneurship Programs:
http://bonbillo.com/