Data Scientists Must Know | Data Science Interview Must Watch: A/B Testing Fundamentals. I will dive deep into practical problems in A/B testing and share things I learned from the book Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing.

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️ Cracking Hypothesis Testing Problems in Data Science Interviews part 1
https://www.youtube.com/watch?v=IY7y-t30UJc

️ Cracking Hypothesis Testing Problems in Data Science Interviews part 2
Practical significance and statistical significance
https://www.youtube.com/watch?v=6uw0A3aKwMc

️ Cracking A/B Testing Problems in Data Science Interviews
https://www.youtube.com/watch?v=X8u6kr4fxXc

Trustworthy online controlled experiments, a practical guide to A/B testing
https://www.amazon.com/Trustworthy-Online-Controlled-Experiments-Practical/dp/1108724264

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Contents of this video:
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0:00 Intro
1:52 What are A/B tests
3:39 Why A/B tests
5:05 Steps to run A/B tests
5:20 Experiment prerequisites
6:51 Experiment design
8:03 Running Experiments
8:22 Result to decision
10:48 Post-launching monitoring