In this video, we will go over another important step in the process of designing A/B tests: how to select the right metrics in A/B testing? This is the second video of a video series - Top A/B testing questions in Data Science interviews. Here are the topics covered in this video:
- What are driver metrics?
- What are the attributes of driver metrics?
- How to develop and select driver metrics?

Sample size estimation:
https://www.youtube.com/watch?v=FKPec6RoJOg

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Contents of this video:
====================
00:00 Introduction
00:12 Metric selection in A/B tests
00:51 What are driver metrics?
01:35 What are the attributes of driver metrics?
03:58 How to select driver metrics?
04:46 Fully understand the goal of a test
06:04 Analyze user experience
08:15 Summary