Influencer marketing is key to driving brand awareness for beauty, fashion, lifestyle, and other passion-centered brands. But the industry is constantly changing, and so are the influencer marketing strategies that power sustainable, long-term growth in content creation about your brand.

In this video, Taylor from Team Tribe walks through the top three strategies that brands can use to nurture and grow their families of content creators, including finding the best influencers for your brand, segmenting your influencer community to conduct tailored outreach, and building long-term influencer relationships to inspire retention.

0:00 Intro
1:19 Find the Best Influencers for Your Brand
2:53 Segment Your Community to Optimize Your Outreach
5:44 Build Long-Term Influencer Relationships to Inspire Retention

To read more about the influencer marketing strategies that top brands are using to expand their earned media footprint, and how your brand can build lasting and impactful relationships with influencers across your network, be sure to download our Guide to Influencer Marketing Strategy: https://www.tribedynamics.com/influencer-marketing-strategy-guide-2020

Want to learn how Tribe Dynamics, a CreatorIQ company, can help your brand measure and evaluate the success of your community-building efforts? Visit our website and request a demo: https://hubs.la/H0FG2m40