How have the events of 2021 changed the influencer marketing landscape—and what do brands and influencers need to know in order to build stronger relationships in the year to come? Building off survey responses from nearly 150 brands and over 200 influencers, Cat from Team Tribe unpacks key trends in how marketers and content creators are conducting influencer marketing today, illuminating areas of opportunity and challenges for the industry at large.

Tune in for an overview of the current influencer economy, and insights on how brands and content creators can work together to build impactful partnerships.

Timestamps:
0:00 Intro
1:45 Influencer Marketing is Growing
2:47 Brands Prioritize Influencer Discovery & Retention
3:32 Sponsored Content is on the Rise
5:51 Product Quality is Key for Influencers
6:41 Brands' Top Activation Strategies
7:59 Brands' & Influencers' Top Social Media Platforms
9:51 The Continued Impact of COVID-19
11:26 Inclusivity is Top of Mind for Brands & Influencers

If you're interested in even more data and insights from our surveys, be sure to check out our full 2021 Influencer Marketing Trends Report: https://www.tribedynamics.com/2021-influencer-marketing-trends-report

To learn more about how Tribe Dynamics' influencer marketing analytics platform can help you understand your influencer community and supercharge your influencer marketing program, visit our website: https://hubs.la/H0DK5-10

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