Brad Farrell, Beekman 1802’s Chief Marketing Officer, discusses how his team measures the success of individual influencer partnerships and campaigns as a whole.

By using a combination of data and unified key performance indicators, Beekman 1802 became one of the highest performing skincare brands on TikTok and sell out two product lines in Ulta.

View the full case study here: https://www.traackr.com/resources/beekman-1802-influencer-marketing-case-study