How to run a successful influencer campaign in 2020?
Try SocialBook: https://socialbook.io
Step 1 - Search
1) Keywords search
For example, if your competitor is Samsung, you can search “ Samsung”. Now, you have 36 thousand YouTube channels have talked about Samsung before. You can play around the list by sorting differently...
2) Advanced Search
On top of this list, you can narrow it down. For example, you want the channels are in English, last active within 60 days, and the audience is mainly from the US. Now, you have 2 thousand 500 channels. Then you can sort them out by average views, total followers, price. Selected the channels you like, add them to your list. Samsung! Now, you can share this list with the team or the client.
Step 2 - Data
Check out data. Before contacting this channel, you want to the data first. Let’s use TechSmartt as an example. In his profile, you can see what type of work he has done for Samsung. you can search here...or just browse it down here in the brand mention section to see all the contents.
You can also see his estimated price per video, top performance videos, overall channel performance, audience growth trends, his fans demographics, top commenters, most engaged influencers, and similar channels.
If you want to collaborate with him, you can add him to your list.
Step 3 - Reach out to creators
In your list, you can connect them with massive email. SocialBook has templates for us. you can also track the emails in real-time: how many emails have been sent out, what is the open rate, and who clicked on the links.
Step 4 - Report
Campaign management and report
You can run multiple campaigns with different creators. Easily share the campaign with your team to work together. Send the report to the clients to review. On the campaign dashboard, you can select the KPI data you want to track and measure.
You can set up flat fee campaigns with creators such as this one. you can also set up performance-based campaigns to measure the creators.
SocialBook can also distribute the payouts for you.