Content marketing is a marketing strategy that uses content to attract and retain customers. It includes creating blogs, videos, infographics, social media posts, and other assets which are valuable to your target audience. Furthermore, there are several different types of content marketing that you can use to engage with your customers.

Chapters
00:03 Common Types of Content Marketing
00:27 Content Marketing Makes Your Product Available to the General Public
00:49 The First Type of Content Marketing is Blog Posts
01:22 The Second Type of Content Marketing is Video
02:04 The Third Type of Content Marketing is Podcasts

In the world of business, content marketing is a rapidly growing buzzword. It's what you do when you make a product or service available to the general public by creating useful, interesting, and engaging pieces of content that inform or entertain the reader or viewer.

With that, here are some of the main types of content marketing

First, we have blog posts. Blog posts are typically longer than social media posts and are meant to be educational or informative in nature. They can also be used for promotional purposes, but they generally aren't as effective in that capacity as direct sales copy. Furthermore, blogs are the most common form of content marketing. They're easy to create and update, and they work well for communicating your message in an informal way that customers can relate to.

Next, we have videos. Videos are a great way to show off your brand's personality and give potential customers a look into what it's like to work with you. Video content can be used for both promotion and education purposes, though some types of video content fall more into one category than the other. Videos are also a great way to engage with your audience because they allow you to capture their attention for longer periods of time than other forms of content. You can use video in many different ways, from animated explainer videos that show off your product or service's features, to talking heads explaining why your company is great!

Thirdly, we have podcasts. Podcasts are similar to other forms of audio content, such as radio shows or audiobooks. They're mainly designed to be consumed passively while someone else is doing something else entirely. One of the best things about podcasts is that they're more authentic than other types of content because they're not scripted or produced by professionals. Instead, they come from real people who are experts in their fields. People who want to learn something will be more likely to listen to someone they know is knowledgeable.

Understand the ins and outs of content marketing!
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