If you're trying to figure out the best way to manage and develop your content, there are a few tools you should know about.
Chapters
0:11 You Can Use Google Analytics to Aid in Content Marketing
0:36 You Can Use Quora to Aid in Content Marketing
0:55 You Can Use BuzzSumo to Aid in Content Marketing
1:25 You Can Use Canva to Aid in Content Marketing
2:02 You Can Use Copyscape to Aid in Content Marketing
The first is Google Analytics. This tool allows you to track the performance of your content and see how people are engaging with it. You can see which parts of the content are most popular, and where people might have gotten lost along the way, or even just dropped off. You can also use this tool to track how much traffic your content is driving to your site.
The second tool you can use is Quora. This is a great way to find out what questions people have about your product or service. It will help you identify keywords that people are using when they search for answers, which is helpful for creating content that targets those topics.
Another tool is BuzzSumo. BuzzSumo allows you to find popular content based on certain keywords and topics. This tool helps you find the most shared content about topics that relate to yours, so it's a good way to see what's trending and what others have found success with before. You can also use this tool to find out who's sharing your competitors' content on social media so that you can get in touch with them and ask for a link exchange or something similar.
The fourth tool you can use in your content marketing is called Canva. Canva is a graphic design software that allows you to create graphics for social media or blog posts, or really anywhere else where you need a graphic. It's free, but it does have some limitations on the number of images you can use each month. If you want more than that, then there are paid plans starting at $12 per month that give you unlimited access to all their templates and images. Canva can make it easy for you to create graphics and designs for your product or business.
And finally, an important tool to use for conducting content marketing is Copyscape. This tool checks for plagiarism in your content, so that you know if someone else has been using your work without giving you credit for it. This can help you avoid any legal issues down the line if someone else tries to claim ownership over something that belongs to you.
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