Creating a content marketing strategy can feel overwhelming. There are so many things to consider, from who your audience is to what type of content will be most effective for them.

CHAPTERS
00:20 First of All, Determine Who Your Audience is
00:43 Decide What Content is Best for Your Audience
01:04 Consider How Often You’ll Need to Publish Content
01:50 Make Sure That the Content You’re Creating is Relevant to Your Audience
02:13 Consider Who’ll Write Your Content and How Much You’ll Be Spending

The first thing you need to do is determine who your target audience is. You should be able to tell what kind of people they are, as well as what their interests are, from the information you've gathered. It's important that your product fits with the lifestyle of the people who use it because if it doesn't fit into their lives, then they won't want it.

Once you've identified your target audience, you need to decide what kind of content works best for them. Should the content be text-based or visual? If they're older, they may prefer text-based content, while younger people may prefer visuals like videos or images.

You also need to consider how often you want to publish new content, as well as how long each piece should be. You also need to understand what types of formats are best suited for different types of content. For instance, blog posts might be a better option if you’re reaching an older audience as compared to social media posts. You also need to keep in mind the amount of time you want your content to live on the internet. Is it evergreen? Will it get stale? Do you need to update it often? Once you've decided on these factors and created your strategy around them, it's time to create the actual content itself!

Thirdly, you need to make sure that the content you're creating is relevant to your customers. You want them to be able to find it when they search for it, and you want it to be valuable enough that they're willing to engage with it. If your content’s not relevant to your target audience, then you're just wasting time and money on something that no one will be interested in.

Finally, you need to carefully consider who will write the content and how much time they'll need to put into it. How much money do you want to spend on hiring people or outsourcing this task? If you're not sure how much time it will take, try running an experiment with a small budget first!

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