If you want to get personal with your potential leads then emails are the best way as they provide you with a chance to deliver to your customer a message in an up-close and personal way.

You need to distinguish your email lists and divide them into categories of email users for better results.

Content Marketing in 2021 is rather incomplete if you have not already planned out an Email Marketing strategy to support it.

Having links and buttons in your emails that direct you to your content and website is another fabulous way to re-target your existing or inactive customers.

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