Did you get a chance to watch Google Marketing Live?
If you didn't, there are two new ad units that were launched that you need to know about Demand Gen Camapigns and Video View Camapigns.
The first new ad product that was launched allows you to drive actions across YouTube and Google with Demand Gen Campaigns. Here are some of the unique features, designed today for marketers:
- Google will let you integrate your best-performing video and image assets across visual touchpoints
- Upload your first-party audiences to take advantage of lookalike audiences
The second new release from Google is video view campaigns. These will help you maximize your views efficiently across in-stream, in-feed, and YouTube Shorts.
Google also has new AI-powered analytics to help you get started. Test out these new ad types, optimize for the right conversion, and set up your tracking and analytics correctly!
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