What are Programmatic and DSP? In this video, John Lincoln, a digital marketing expert, will explain the two and showcase how they can fit into your overall digital marketing strategy.

First of all, DSP stands for Demand-Side Platform. These DSPs are a type of software that advertisers use to automate the process of buying ad inventory from publishers.

Programmatic advertising is a way to do advertising using a program. These ads are run through a DSP (think Taboola Outbrain, Steelhouse, MNTN, Amazon), are automated, and are often upper funnel.

Do you have questions about Programmatic Ads or DSPs? Leave a comment below to reach out to us at [email protected]

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