The relationship between clients and agencies in the world of paid media is changing drastically. In this video, John Lincoln, Ignite Visibility CEO, will show you what clients used to expect from their agency, compared to what they are looking for now and in the future.

What Clients Used to Look For:
- Basic Reporting
- Data Management
- Marketing Strategy
- Campaign Management
Clients used to look for someone to be managing the day-to-day needs of their paid media campaign. They needed someone to launch new keywords and ads, spending 80-90% of their time on ad management.

What New Clients Are Looking For:
- Auto-Recommendations
- Enhanced Conversions
- Value-Based Smart Bidding
- Conversion Based Smart Bidding
Now, clients are shifting from low-value to high-value agency initiatives. Basic reporting will always be essential. However, we are now seeing a shrink in campaign management.

So where are clients spending their money?

Creative Auditing or Development
- Marketing Strategy
- Advanced Data
- Analytics Insights
- Attribution
- Advanced Measurement
In 2022 agencies are pivoting. They are becoming the key advisors for data strategies and technology adaptation.

Meeting and exceeding client expectations are essential for client relationships. Take note of what trends are shifting and how different companies may be customizing their offer.

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Ignite Visibility is a premier Internet marketing company based in San Diego, CA.


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