Paid Media can get complicated. So why not have a qualified company do it for you? In this video, John Lincoln, Ignite Visibility CEO, talks about what you should look for when hiring or evaluating a Paid Media Agency.

Questions to Ask When Evaluating a Paid Media Agency

1. Data-Driven Attribution: Can they use data to refine machine learning to get you better results over time?
2. Optimization Score: Do they have a way to measure how well the account is doing over time?
3. Auto Applied Recommendations: Are they paying attention to the recommendations that are coming from the paid media tools?
4. Tag Management Inside Google Tag Manager: Is everything firing properly within Google Tag Manager?
5. Offline Conversion Tracking: Are they connecting the final sale back to the ads?
6. Enhanced Conversions: Are they using the conversions that take place within the account to inform future campaigns?
7. Conversion Based Smart Bidding: Do they use conversions to refine and scale your bidding over time?
8. Value-Based Bidding: Do they use the customer lifetime value to scale your bidding?

If your current paid media agency isn't doing all these things, it may be time to hire a new company.

Have questions about hiring a paid media agency? Leave a comment below or send us an email anytime: [email protected]


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Ignite Visibility is a premier Internet marketing company based in San Diego, CA.


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