Google Ads Vice President Jerry Dischler just came out with the three most important things he recommends you focus on for growing your business with Google Ads.

1. Unlocking Automation - incorporate automation to free up your time and improve your ad performance. Try out Google's new Performance Max Campaigns and learn all about how they work: https://youtu.be/48jAWvmqzsk

2. Prepare for the Future of Measurement - Google Analytics 4 is coming out, which means it's time to say goodbye to Universal Analytics. Additionally, Google is working to create the perfect privacy-first ecosystem by phasing out cookies and incorporating Browser APIs and Modeling to bridge data gaps.

3. Exceeding Customer Expectations for Digital Privacy - customers are looking to join programs that deliver clear value to their members in exchange for shared consented data and sometimes even a fee.

Build your first-party data. Have questions on how to do that? Leave a comment below!

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