Your lower funnel ads are the most important ads within your entire program. In this video, John Lincoln will teach you how to get your customers to finally convert by creating better lower funnel ads.
What are lower funnel ads? They are the last ad that pushes the customer to purchase something.
Elements to Include in Your Lower Funnel Ads:
1. Discounts
2. Seasonal Offers
3. Personalization and Retargeting
4. Urgency and Frequency
How to Create Better Lower Funnel Ads:
1. What are your biggest customer objections?
2. Why did your customer reach out in the first place?
3. What data can you map to your ads?
4. What can you offer?
Also, Consider . . .
1. Who are your audiences?
2. What are you offering?
3. What level of frequency will you follow?
4. How long will these lower funnel ads run?
Review this set of questions and use this video as a guide to help you learn how to create better lower funnel ads to win with marketing in 2022.
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