The BIGGEST thing coming to Paid Media!
In this video, Ignite Visibility CEO, John Lincoln, will give you a glimpse into the latest new Google advertising strategy. Presented to the entire company by Google representatives themselves, value-based bidding will revolutionize your paid media strategy over the next three years.
Not every customer brings the same value to your business. By incorporating value-based bidding, you can bring values into Smart Bidding, maximizing your conversion value and ROI. This model of value-based bidding lets the algorithm do the hard work for you. The best part is that it works across ALL business models, giving you a better picture of your customer.
Value-based bidding can help you bid to true business objectives rather than to reach marketing goals. So how do you do it? By identifying customer value. Start monitoring the impact on your business to develop proper growth strategies and capture the customers that matter the most.
Set your business up to enable this new Google advertising strategy:
1. Share Better Data
2. Assign Value Data
3. Optimize Bids to Business Outcomes
Try value-based bidding to get ahead of your competition! Let us know how it goes in the comments below.
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Ignite Visibility is a premier Internet marketing company based in San Diego, CA.
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