It's no secret that a massive amount of Google's revenue comes in from branded search. Do you know what branded search is? Join Ignite Visibility CEO John Lincoln as he defines branded search, describes absolute top impression share and provides you with all the tips you need to win your branded search.
Branded Search: When companies run ads on their own brand name because competitors are running ads there as well. This creates an auction around brand names.
Where should you put your money? Should you spend it on people who have never heard of your brand before or should you allocate it towards those who are already familiar with your brand?
The answer lies within absolute top impression share, which is the impressions you've received in the absolute top location of the search results.
How do you calculate that? Take the very first ad above the organic search results and divide by the estimated number of impressions you are able to receive, at the absolute top of the page.
So what do you do now? You decide how much of the absolute top impression share you want to have so another competition does not outbid you.
Have more questions about branded search? Leave them in the comments below!
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