Are you interested in running a pilot program for a new ad network? Join John Lincoln from Ignite Visibility as he shares real insights on how to structure a paid media pilot campaign.

Review these 8 steps along with tips and tricks to get started!
Dedicate 10% of your monthly budget to your paid media pilot campaign
Apply a Target Cost Per Acquisition (CPA)
Proper Preparation: Ads, Landing Page, and Targeting
Decide on the Duration of your Campaign
Review and Analyze Results
Compare Results to Your Other Ads
Compete with New Strategy: New Ads, Landing Pages, and Targeting
Review and Analyze Results

Utilize this framework as your guide to run your paid media campaigns! Leave a comment and let me know what worked and what didn't!

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