Microsoft Adverting is a critical part of the marketing mix. In this interview, John Lincoln sits down with the Microsoft Advertising team to discuss new features, the new Miscrosoft LinkedIn targeting, the Microsoft Audience network and more. This is one interview and presentation you do not want to miss!

John is joined by Tess Milligan, Sr Account Executive at Microsoft Advertising and Lance Wilson,
Sr Account Executive, MSAN at Microsoft Advertising.

In this interview, they cover...

What does the Microsoft Audience and Network look like today?

What types of companies can find a strong audience on Microsoft’s network?

What trends is Miscrosoft Advertising seeing for 2020 with Covid and how will that impact the upcoming retail season?

We learn about the LinkedIn acquisition and advertising capabilities

We learn what LinkedIn capabilities are available on Microsoft Advertising today? (slide 9)

What makes the Microsoft Audience Network unique?

How has performance looked on the Microsoft Audience Network?

What are the top tips/tricks/best practices for running successful audience campaigns on the network?

Watch this video now on Microsoft Ads!

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